Blog

Mobile Futures in 90 Seconds

Posted by Ed Kaczmarek, Director of Innovation & Emerging Technology on Jun 3, 2013

Joseph Jaffe, CEO of Evol8tion, sat down with nine Mondelez International brand teams to bring you “Mobile Futures in 90 Seconds.” The video series aims to capture the spirit of the Intrapreneurs, share their experience with the program over the last few months, and showcase how partnering with startups has transformed the way these marketers will work moving forward.

Introduction from Joseph Jaffe



Trident and...

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Mobile Futures Startup Offices

Posted by Ed Kaczmarek, Director of Innovation & Emerging Technology on Jun 3, 2013

Which of the startup partners for our MOBILE FUTURES program has the coolest office? Take a look below at their innovative offices across the country.

Lisnr

We at Lisnr, along with our good friends at BlackbookHR, moved into our new offices April 1st. We’re super excited for some of the perks of the new space. Fuseball, Ping-Pong, a projector, gaming systems, kitchen and lounge area take up half of the office, with the other half full of desks and productivity space. Sound-proof, automatic garage doors seal off the workspace from the “fun” area so no one...

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Definition of Speed

Posted by Steve Doan, Senior Associate Brand Manager, Oreo on May 27, 2013

Definition of Speed

Every morning, the Banjo team has a morning SCRUM meeting to discuss overall objectives and daily goals. Banjo operates much like a well-oiled NASCAR pit crew. They’re fast, consistent and pride themselves on quality. They consistently listen to consumer feedback, and are quick to alleviate those concerns through an app update. They go from concept...

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We All Have Goals

Posted by Lauren Fleischer, Associate Brand Manager, Chips Ahoy! on May 27, 2013

We All Have Goals

Today was a bit of a whirlwind – all of the sudden it was 7 PM and I still had so many ideas I still needed to get down on paper (or whiteboards). We quickly got Leslie’s (Chips Ahoy! Senior Brand Manager) buy in and then began to brainstorm more on the product and how we’ll promote it. At the same time, Chris and I stepped back and started to...

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A Lucky Daily “break” for HALLS

Posted by Courtnay Perkins, Associate Brand Manager, HALLS on May 20, 2013

A Lucky Daily “break” for HALLS

The second day of the HALLS immersion at Dailybreak began with a Boston staple, Dunkin’ Donuts, after which we were ready to roll up our sleeves and start working. We dived deep into the current desktop format of the Dailybreak Challenges and had to test some of the programs out for ourselves to really understand how effective they were. After testing...

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No Smooth Jazz Allowed!

Posted by Kathryn Sheaffer, Senior Associate Brand Manager, Stride on May 20, 2013

No Smooth Jazz Allowed!

I came into the office today already feeling like a member of the team. I took my seat at what is now “my desk” and immediately started joking and bantering with everyone. What a relaxed and fun environment they have! There was relaxing jazz music on the speakers, which was quickly identified as way too relaxed. The CEO yelled...

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Sour Patch Kids Pilot (and Office!) Under Construction

Posted by Molly Scerra, Senior Associate Brand Manager, Candy on May 20, 2013

Sour Patch Kids Pilot (and Office!) Under Construction

The Kiip New York office is under renovations, so we had our meeting in a temporary space. We spent the day really hammering out the details of our MOBILE FUTURES pilot program. We planned a robust test-and-learn program for Feb-Mar to try out all of our ideas to see what works best for our larger program in Q3 of this year. We’d like to...

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