A Lucky Daily “break” for HALLS
Courtnay PerkinsAssociate Brand Manager, HALLS visits Dailybreak in Boston
The second day of the HALLS immersion at Dailybreak began with a Boston staple, Dunkin’ Donuts, after which we were ready to roll up our sleeves and start working. We dived deep into the current desktop format of the Dailybreak Challenges and had to test some of the programs out for ourselves to really understand how effective they were. After testing...
Read MoreNo Smooth Jazz Allowed!
Kathryn SheafferSenior Associate Brand Manager, Stride visits the Waze Storefront Office in Palo Alto
I came into the office today already feeling like a member of the team. I took my seat at what is now “my desk” and immediately started joking and bantering with everyone. What a relaxed and fun environment they have! There was relaxing jazz music on the speakers, which was quickly identified as way too relaxed. The CEO yelled...
Read MoreSour Patch Kids Pilot (and Office!) Under Construction
Molly ScerraSenior Associate Brand Manager, Sour Patch Kids visits Kiip in San Francisco
The Kiip New York office is under renovations, so we had our meeting in a temporary space. We spent the day really hammering out the details of our MOBILE FUTURES pilot program. We planned a robust test-and-learn program for Feb-Mar to try out all of our ideas to see what works best for our larger program in Q3 of this year. We’d like to...
Read MoreOreo and the Power of Engagement
Steve DoanSenior Associate Brand Manager, OREO visits Banjo in Redwood City, California
It was no surprise that the Banjo team was impressed with the power of the Oreo equity. In particular, the recent “Daily Twist” activation showed how relevant and engaging real-time Oreo content can be (and that’s without having to include any type of offer!). Which begs the question, what are the right KPIs in mobile? Banjo believes that the...
Read MorePutting the Pedal to the Metal
Lauren Fleischer Associate Brand Manager, Chips Ahoy! visits Shelby.TV in NYC
My second day at Shelby started with a debrief of the Chips Ahoy! 2013 marketing priorities and moved to ideating around our specific pilot program. Chris (head of product and partnerships) immediately had an idea around our college basketball partnership and ways we can leverage the massive amounts of video that our consumers are already sharing and...
Read MoreA Brand Manager’s Experience
Over the next few weeks we’ll be sharing an intimate glimpse into the experiences of the Mondelēz International brand managers, after having relocated for a week to work from the offices of their startup partners. From a motorcycle garage in San Francisco, to a reimagined townhouse on Abbot Kinney Blvd in LA, each week brought culture, education… and Ping-Pong. Check back here to hear from new brands about their unique journeys.
Read MoreBrainstorming, Cookie Tasting, and a Game of Ping-Pong
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