We at Lisnr, along with our good friends at BlackbookHR, moved into our new offices April 1st. We’re super excited for some of the perks of the new space. Fuseball, Ping-Pong, a projector, gaming systems, kitchen and lounge area take up half of the office, with the other half full of desks and productivity space. Sound-proof, automatic garage doors seal off the workspace from the “fun” area so no one gets interrupted. With spring arriving in Cincinnati, the rooftop area has a great view, nice breeze and lots of work area. One of the best perks (according to our team) is the newly built casino across the street, where everyone can go grab some lunch or gamble away their paychecks.
inMarket is located in the eclectic and charming beach community of Venice, CA, drawing inspiration from the rich history and cultural backdrop of the neighborhood. Situated on Abbot Kinney Boulevard – the pulse point for LA’s fashion, food and art communities and the “coolest block in America” according to GQ – inMarket is a pet friendly office that provides employees with two meals per day, all the Intelligentsia coffee and Tazo tea that one could drink and even an office bike share program.
The Waze U.S office is located in Palo Alto, CA! It’s about 30 minutes south of San Francisco. Our office is the best because we all sit together in one large room. This allows us to come up with awesome ideas and execute. And it also helps us decide very quickly on what we’re eating for lunch!
Banjo is in an old historic building with a beautiful inviting staircase. Our space is awesome! We have a stocked fridge full of goodies, Nerf guns on hand around the office and at night we go from Banjo… to lights, lasers and smoke machines. Let’s not forget we get fabulous cakes made for special occasions at Banjo. This is done by the girlfriend of one our engineers. We for sure have the coolest office around!
We’re a passionate and creative team of builders who really love video, Ping-Pong and the Terminator movies. All of that is reflected in our office in the heart of Manhattan. From the Cyberdyne Systems signage on the door (which any Terminator fans out there will recognize) to the Ping-Pong table in our “turf room,” our office inspires us to be quirky and creative. Make no mistake, though, we’re really serious about what we do. In medieval times, mapmakers used to mark maps with “HIC SVNT DRACONES” (here be dragons) to denote uncharted territory. Similarly, we have a banner with that on it in the office to remind us that much of what we’re building is moving into uncharted territory in the living room. It’s really important for a company to spend time in their customers’ shoes, so just like Mondelēz International brands might create a physical environment that helps them get in the mood of a target demographic, we spend time in our “living room” testing the various devices and set top boxes that consumers are using.
At Dailybreak, taking breaks is just built into our culture since we promote taking a break in your day and taking one of our many Challenges (bite-sized contests about stuff you love) on our destination site or mobile app. We know we have the best office of all the startups because we’re in the innovation capital of Boston, and we incorporate what we do digitally into our daily culture.
ROXIMITY is located in beautiful Denver, CO and we work out of Galvanize, an innovative co-working space located downtown. Galvanize provides both great amenities (A bar! A restaurant! A coffee shop!) and strong community and is home to other amazing startups such as Uber and Forkly. ROXIMITY’s office within Galvanize boasts a lush front lawn where we leisurely picnic and ferociously compete in the gentleman’s game of croquet. Behind this tableau, the geniuses of ROXIMITY quietly toil away.
Kiip is located in the SoMa District of San Francisco, nestled in amongst a number of other startups and a stone’s throw from True Ventures, one of Kiip’s investors. The space was converted from an old auto body shop, which allows for plenty of workspace and Nerf wars. The office is home to the Product, Business Development and Operations teams, while Sales offices are spread throughout other major US cities.
Endorse is located in startup-chic San Mateo, the home of many other successful startups. Our location is across from the original YouTube office and AdMob started in our current building. Plus we have our own Bier Garden in the office – what’s cooler than that?]]>
Every morning, the Banjo team has a morning SCRUM meeting to discuss overall objectives and daily goals. Banjo operates much like a well-oiled NASCAR pit crew. They’re fast, consistent and pride themselves on quality. They consistently listen to consumer feedback, and are quick to alleviate those concerns through an app update. They go from concept development to execution in a matter of one day. It’s no wonder that Banjo has a near perfect 5 stars in the app store.
Currently Banjo has 4MM active users around the world with the goal to hit 10MM users by year-end. In order to understand their global consumer, Banjo spends the extra resource to hire an international staff (currently 60% are international). That’s a great example of a company that lives its values!]]>
Today was a bit of a whirlwind – all of the sudden it was 7 PM and I still had so many ideas I still needed to get down on paper (or whiteboards). We quickly got Leslie’s (Chips Ahoy! Senior Brand Manager) buy in and then began to brainstorm more on the product and how we’ll promote it. At the same time, Chris and I stepped back and started to build a deck to summarize our ideas so we could share them with others. My favorite part of the day was getting to attend the team’s goal setting session in the afternoon. Much like at Mondelēz International, the Shelby.tv team sets goals for the year. Last week, they went on a retreat to a house in the Adirondacks where they discussed plans for the company and themselves in 2013. Today, they regrouped to translate each of their thoughts into goals. This was a process that I loved seeing and, would implement on my team. In my past experience, our goal setting process involved discussions with one’s manager and then the exchange of a formal, written set of goals. For the Shelby team, goal setting is discussed as a group. As each team member shared their goals, the entire team provided input, and you could really see how everyone was invested in helping their coworkers succeed. I even added a few goals of my own and I wouldn’t be surprised if the Shelby team checks up on them!]]>
The second day of the HALLS immersion at Dailybreak began with a Boston staple, Dunkin’ Donuts, after which we were ready to roll up our sleeves and start working. We dived deep into the current desktop format of the Dailybreak Challenges and had to test some of the programs out for ourselves to really understand how effective they were. After testing the Dailybreak model firsthand and walking through examples of other successful programs, we realized that we had an existing, non-MOBILE FUTURES related project that needed to be turned around quickly, and that Dailybreak could help us solve it! What luck! We briefed the content creation team on the program and set them to work on turning around a proposal for review later that day. We saw true entrepreneurial spirit as the team quickly engaged to help us with this program then align to the process to divide and conquer. The rest of the team then continued to engage in creating synergies with the Dailybreak mobile app launch (set for late Q1) with the HALLS communication strategy. The mobile team walked us through their capabilities and their timing with regards to launching each new technology throughout the year. After a hard day’s work, we stayed at the office to play some games and enjoy Regina’s Pizza, another Boston staple. We saw the fun and competitive spirit that it takes to be part of a startup company]]>
I came into the office today already feeling like a member of the team. I took my seat at what is now “my desk” and immediately started joking and bantering with everyone. What a relaxed and fun environment they have! There was relaxing jazz music on the speakers, which was quickly identified as way too relaxed. The CEO yelled he hated it and everyone laughed.
We were all doing our own work and throwing ideas back and forth about various topics including the trial we want to put in market. Very exciting (and a bit foreign in the brand world) to think we can mock something up and execute it so quickly. The guys showed me a mock of our ideas they had already put together. I can’t believe how fast that was! We got on the phone with the team back in East Hanover to talk through the best way to set up the test and introduced the Waze team to the world of Mondelēz International, and what it’s like working at a global company. It was clear it was eye opening to them.
The entire team went out to a fun lunch. On the way back to the office we stopped by a coffee shop that brews each cup customized for you. We came back to the office and caught up on emails, chatting, sharing and bantering throughout. Then we all convened in the conference room for a more formal brainstorming session. The day wrapped when a few people had to head out to industry events. We all left with a lot of energy and enthusiasm about picking up tomorrow.]]>
The Kiip New York office is under renovations, so we had our meeting in a temporary space. We spent the day really hammering out the details of our MOBILE FUTURES pilot program. We planned a robust test-and-learn program for Feb-Mar to try out all of our ideas to see what works best for our larger program in Q3 of this year. We’d like to play with the concept of rewards, and understand how me might put a non-traditional spin on things, given our brand’s unique equity. We are also interested in testing out leading edge integrations with iOS tools and services, as well as how we can make everything we do sharable between friends. We had another great dinner that night at Beauty and Essex in New York—Shawn joined us from the brand team as well as Brian, Chris, Eric, Nolan, and Catherine from Kiip. It was great to have the whole extended team together!
The final day of our immersion was spent at the Mondelēz International offices, and it was really just to tie up loose ends. By the end of the day we all felt really good about the program we had created. There were still some outstanding questions—particularly around retailers and the online offer, but in general we all felt ready to begin. In true startup fashion, we were ready to begin ASAP!]]>
It was no surprise that the Banjo team was impressed with the power of the Oreo equity. In particular, the recent “Daily Twist” activation showed how relevant and engaging real-time Oreo content can be (and that’s without having to include any type of offer!). Which begs the question, what are the right KPIs in mobile? Banjo believes that the current mobile advertising has been a poor translation of banner ads that hardly work in digital. In other words, banner ads are a nuisance.
Banjo believes that creating deep and engaging experiences is the only way to create meaningful relations with consumers. To that end, Banjo has found that their users are engaging in their platform for over 4 minutes at a time. That’s over 6x longer than the mobile industry average (and much longer than a 0:30 second TV spot!). The question now is how can Oreo be part of that experience?]]>
My second day at Shelby started with a debrief of the Chips Ahoy! 2013 marketing priorities and moved to ideating around our specific pilot program. Chris (head of product and partnerships) immediately had an idea around our college basketball partnership and ways we can leverage the massive amounts of video that our consumers are already sharing and viewing during this time. As we mapped out our ideas (just about everything at Shelby starts on a whiteboard), team members casually came in and out and shared their two cents. Getting a fresh set of eyes was incredibly helpful. We were shooting for the stars, so every time we thought we had the craziest, most outrageous idea, another team member came in and topped it. Dunking a celebrity in a dunk tank filled with milk? I’d say that sounds like sharable content! Later in the day, we looked at timing to ensure they could execute each idea in the necessary time frame, and flawlessly. Another jam packed day that produced a ton of inspiring and innovative ideas!]]>